Basic
For one brand building a consistent publishing rhythm
$12/month
Billed monthly
- Publish to supported platforms
- 5 connected profiles total
- 1 brand workspace
- Analytics and visual calendar
- Compose, schedule, and queue operations
Social operations for agencies
Run every client's social pipeline from one calm workspace.
Plan, create, approve, schedule, and measure content across every client without losing context or missing posts in the handoff.
Client-level accessApproval-readyVisible failures
SocialLead workspace · representative view
Content calendar
June publishing plan
Mon
Tue
Wed
Thu
Fri
10
11
Campaign post
LinkedIn · Instagram
12
13
Campaign post
LinkedIn · Instagram
14
15
16
Campaign post
LinkedIn · Instagram
17
18
Client review
LinkedIn · Instagram
19
20
21
Campaign post
LinkedIn · Instagram
22
23
Campaign post
LinkedIn · Instagram
24
Scheduled18
Needs approval3
Queue healthReady
One reviewed workflow across ten core publishing destinations
Instagram
Facebook
LinkedIn
X
TikTok
YouTube
Threads
Bluesky
Pinterest
Telegram
The operating loop
From brief to published, without the spreadsheet relay.
Each stage carries its context forward, so account teams spend less time reconstructing what happened.
A calendar the whole account team can trust
See briefs, drafts, approvals, and scheduled work in one client-specific timeline.
Build your workflowNorthstar workspace
Week 24 · NorthstarCalendar ready
Launch story · LinkedIn
Founder clip · Instagram
Case study · X thread
Agency operating model
The handoff is part of the product.
SocialLead is structured around responsibility, not a pile of disconnected tools.
01
Keep the client context clean
Accounts, briefs, content, approvals, and reporting stay attached to the client that owns them.
02
Move work through clear states
Everyone can see what is drafted, waiting, scheduled, processing, or blocked.
03
Recover without losing the trail
Failures surface with enough context to retry, repair, or reassign the next action.
Channel variantsLive workspace
Master postReady
LinkedIn variantReview
Instagram variantReady
X threadReady
Create
Create once. Adapt per channel.
Start from one master idea, then refine format, copy, media, and publishing controls for every destination.
- Destination-specific validation
- Preview before publishing
- Draft, approval, and scheduling paths
Approval queueLive workspace
Waiting for clientReady
Changes requestedReview
Approved for FridayReady
Review
Approvals that do not stall the calendar.
Keep the content, reviewer, feedback, and decision in the same operational context.
- Pending and complete views
- Reviewer feedback trail
- Role-aware actions
Social inboxLive workspace
Instagram · CommentReady
LinkedIn · ReplyReview
Facebook · MessageReady
Engage
The conversation comes back to the client.
Filter supported comments and messages by client, account, channel, and unread status.
- Unified conversation list
- Reply capability by provider
- Webhook and refresh visibility
Roles and access
The right context for every person in the loop.
Agency owner
Portfolio health, access, clients, and bottlenecks.
Strategist
Ideas, briefs, channel variants, and performance signals.
Teammate
Assigned work with the right client and page permissions.
Client reviewer
Focused approvals and feedback without operational noise.
Capability matrix
Know what each connection can do.
Publishing, analytics, and inbox support are separate capabilities. Availability can still depend on account type and provider permissions.
PlatformPublishAnalyticsInbox
Facebook
Instagram
LinkedIn
X
YouTube
TikTok
Threads
Bluesky
Pinterest
TelegramNoNo
Operational reliability
Know what is publishing, what failed, and why.
Automation is only useful when the team can see its state and recover when a provider says no.
Publishing states
Scheduled, processing, recurring, failed, and completed work stays distinguishable.
Recovery actions
Retry, cancel, and inspect the job instead of guessing whether it ran.
Data freshness
Analytics and provider refreshes show when the underlying data was last updated.